Thursday, 24 May 2012
Coldplay Sunderland stadium show broadcast to air on Bauer Radio stations
From Bauer Media Radio
Bauer Radio has announced another major live music coup for its Place and Passion portfolios by teaming up with one of the world’s biggest bands, Coldplay, to bring band interviews and the live performances from their Sunderland Stadium Of Light date on the Mylo Xyloto UK tour to listeners across the country on Thursday, June 14th.
Coldplay In:Demand will see Bauer Radio provide a dedicated two-hour block of Coldplay programming on the night, running across 20 of its Place and Passion stations, reaching a combined UK audience of 6.4 million*.
The June 14th programming will kick-off with exclusive band interviews at 8pm (there will be bespoke versions made for English and Scottish audiences), interspersed with classic Coldplay hits and audience interaction. From 9-10pm, Coldplay In:Demand then features an hour of selected live tracks from the band’s sold-out Stadium of Light gig in Sunderland on June 7th.
Playing to Bauer’s strategy of enabling audiences to access content whenever and however they want, listeners will also be able to stream the live gig content for seven days from midnight on June 15th via www.coldplayindemand.com.
Coldplay In:Demand was announced this morning by all 20 Bauer stations (May 24). Each station’s breakfast show will launch a competition on June 1 to give listeners the chance to win a pair of tickets to the sold-out Stadium of Light concert on June 7th and an once-in-a-lifetime opportunity to meet the band.
Ric Blaxill, Music & Content Director at Bauer Radio, commented: “Coldplay are one of the world’s biggest bands, with over 50 million worldwide sales, so we’re excited that our unique and exciting evening of programming will connect Coldplay fans across the whole of the UK, harnessing the power of our Portfolios to engage audiences with real ‘appointment to listen’ radio. We are really proud of our ability to deliver quality live music experiences to listeners, whether through arena events, intimate gigs or broadcasts like this one which follows in the footsteps of similar deals with U2, Rihanna, Lily Allen, Kings of Leon and The Script.”
Kevin McCabe, SVP of Promotion & Publicity for EMI Music, added : “Bauer have always been strong supporters of Coldplay throughout the years, so we are delighted to be able to build on that relationship to create something special for all their listeners with a band that are at the top of their game right now. Coldplay In:Demand will be an unmissable event – June 14th from 8pm is an appointment to listen!”
The campaign will be broadcast across the following stations in Bauer Radio’s Place portfolio: Key 103, Radio City, Rock FM, Hallam FM, Viking FM, Radio Aire, Metro Radio, TFM, CFM, Clyde 1, Forth One, Cool FM, Northsound 1, MFR, Radio Tay, Radio Borders and West FM. The campaign will also be aired on our Passion portfolio stations Kerrang!, Q and The Hits.
All the participating stations will be promoting Coldplay In:Demand programming and competitions with heavy on-air activity (live reads and trails), dedicated digital activity and via social media platforms including Facebook and Twitter (using #coldplayindemand).
Ric Blaxill orchestrated the deal on behalf of Bauer Radio with Kevin McCabe at EMI. The Coldplay In:Demand interviewers will be Alex James for England (produced by James Robinson) and Romeo for Scotland (produced by Andy Everett). The Coldplay live gig producer is Gavin Pearson.
Coldplay’s new release “Princess of China” featuring Rihanna is available from June 4.